In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business.

Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms.

Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time.

Viral email marketing is an approach that strives to get emails shared quickly and between many people. It is often aimed at creating emails that are quickly.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

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