marketing consultancy triangle

What does
Marketing Consultancy do?

Collaboratively administrate turnkey channels whereas virtual e-tailers. Objectively seize scalable metrics whereas proactive e-services. Seamlessly empower fully researched growth strategies.

What’s the difference between your customized marketing coaching and your Marketing® consultancy game plan?

The customized marketing coaching covers all aspects of coaching based on what your business needs. You could use the coaching hours to help you create a full marketing plan for your business, solve a specific challenge, get training on some aspect of marketing you want to learn better, guidance on how to use inbound marketing effectively for your business or a combination of many areas. You choose the areas you want to focus on.

The Marketing® Consultancy Game Plan is designed to create a full web presence for your business over a six month period while providing coaching and mentoring to you or someone in your organization. This service focuses on creating your mobile responsive website, fully optimized social media profiles and directory listings. Once your web presence is in place and you have executed on your marketing plan for 90 days, you can then decide whether to do the marketing yourself or outsource to a full-service marketing agency.

How do your coaching services differ from your agency marketing services?

The agency marketing service packages are targeted at small to medium-sized businesses that want to partner with a marketing agency and outsource their marketing activities. By outsourcing some or all of your marketing to us, you can spend more time on other things in your business. The packages are customized to each business’s needs and are designed for consistent activity each month.

What’s the difference between a coach, consultant, advisor or mentor?

A marketing coach works with you to develop your marketing strategy and then educates you on how to execute the strategy with your resources. A marketing coach is your advisor, confidant and mentor, encouraging you to take action and stay consistent.

A marketing consultant will also work with you to develop your marketing strategy, but a consultant will spend time doing the work. A consultant will often work with your business over a longer time period usually on a retainer and will execute the activities for you.

How do I know if I need coaching, consulting, or both?

Many small businesses will need both marketing coaching and consulting at times. For daily execution, coaching can help you stay focused on getting results. For larger projects, such as website development or pay per click advertising, you may be better off engaging an expert to do the work and deliver results.

The Benefits
Of Avantage

Credibly reintermediate backend ideas for cross-platform models. Continually reintermediate integrated processes through technically sound intellectual capital.

When does my business need marketing?

The answer to that question is “all the time”.

I often notice that many small business owners treat marketing like something that can be turned on and off or as an expense not an investment. One indicator of this is that I get really busy in a down economy because businesses decide they probably should market to try and find new customers.

The good news is these businesses seek out help, looking for someone to guide them in their efforts so they achieve success. But for every one business that engages a true marketing expert, there are many that try to mix and match disparate marketing activities hoping their business will get busy again.

Unfortunately, hope is not a marketing strategy and that belief can be the demise of many small businesses.

Effective small business marketing is not an activity to be done only when things get quiet, but is a process that should be constantly and consistently happening in your business, making your business more visible to those looking for your products and services.

Benefits of continuous marketing:

  • You build awareness and brand differentiation for your business by being visible to your prospects and clients;
  • You establish a solid reputation for your business by marketing your expertise through articles and blogging;
  • You distinguish your business from the “competition” by staying visible and promoting your expertise;
  • You can evaluate your marketing efforts by the results you are seeing in your business. If they work, keep doing them; if they don’t work try something else.

Marketing takes time to take effect and when you shut something down, it is really hard to kick it back up. Plus stopping and starting marketing doesn’t give you enough data to know whether something is working or not. The key is to put a marketing effort in motion and let it run, evaluating the outcome and tweaking the campaign when need be. Starting and stopping marketing is guaranteed to give you less than stellar results.

Build marketing into your business strategy so that it becomes second nature and ensures your business stays visible to your clients. If you don’t feel you can do it yourself, find a reputable marketing agency to help. An investment in marketing your business can be small but the payoff can be substantial.

Why do I need a marketing plan?

Without a written marketing plan, your business is making decisions on the fly. This results in disjointed marketing efforts, wasting time and resources on activities that may or may not work for your business. When your plan is written down, you become more focused. Committing your goals, strategies and activities to a written document is the only way to avoid losing sight of what we want to achieve – turning our ideas into proven reality.

Is having a marketing system important to the success of my marketing activities?

If you want your marketing to be effective, you need to treat marketing as a process – a series of actions to achieve your particular marketing goal. But unless you create a marketing system, your marketing process could be inefficient and inconsistent, producing results that are less than you had hoped.

The key to implementing an effective marketing system is to ensure it aligns with your marketing plan and defines the steps you will take to implement a success inbound marketing funnel.

For more information on implementing a marketing system, read my blog post on Marketing System or Marketing Plan – Do You Need Both?

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Copyright 2020. All rights reserved.

Copyright 2020. All rights reserved.