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COVID-19, Customers lately have ended up being more loyal to the brands they shop. According to a study from shopping advertising and marketing system Yotpo launched last November, a quarter claimed they were more brand name dedicated than the previous year. Aiding to drive consumers to return are a brand name’s item, price factor, client...

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Nearly one-fifth of UNITED STATE brand names Advertising had moved programmatic purchasing totally in-house in 2019, while majority had transitioned to doing so partly– up 4% from the previous year, according to a new IAB record. The in-housing of programmatic is especially strong in Europe, where 74% of companies had relocated programmatic in-house in 2019,...

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Copyright 2020. All rights reserved.

Copyright 2020. All rights reserved.