With the year fast coming to an end, 2018 might just be the year many industries choose to adopt the gTLD. With competitions stiffening and the rise of many disruptive start-ups, the generic domain would be a way many companies exempt themselves from the crowd.
Facing out of .com?
Carl Pei’s carl.tech, GM’s www.generalmotors.green, and the likes are abandoning the .com domain the generic and personified one. It is only a matter of time before many organizations follow suit if proper awareness is made.
There will be a happy beginning for early adopters of the gTLD in 2018. As awareness of the new gTLDs is rapidly increasing, the pioneering business of the .tech, .music, .textile, .meida, .oil, .bank, and the rest of the industries will get enormous credibility, user engagement, and web ranking, whereas generic extensions such as .gdn, .xyz and .site are establishing their adoption growth day by day in all category of business.
What does this hold for investors?
The new gTLDs proposes a short and customisable domain name that is easy to remember by users. The new domain gives an organization the credibility it needs to develop its brand. It will be easy to choose a targeted audience and even easier to locate a website via keyword search. Adopting the new domain name is important because the choice of a domain name could either bring online success or failure to a business.
Konstantinos Zournas, an online expert has this to say “Good domain names are the new trend to follow — the oldest and newest trend at the same time. Buying hundreds or thousands of worthless domains and treating them like penny stock is out of fashion. Solid names are the only way to go. Names that people can understand, names people can use and can build something on. Back to the basics.”
Using a company as the domain name defines a company as a professional identity and not just a random individual or marketer with a professional appeal.